Marcos Calatayud Designer

I help your product meet user needs & business goals

Skills

  1. Feature management

    Keep a clear focus on what your product does.

    Digital products and services need to be constantly updated. This can arise inconsistency, overlapping or deprecation issues. A feature evaluation can reveal the need for creating, updating, merging or removing features.

  2. Information architecture

    How features are organised around your product.

    Users must effortlessly know what your product can do for them; how to use it; and, most importantly, why should they choose it among the competence.

  3. Interaction design

    How users communicate with your product –and viceversa.

    It is worth to rely on affordances, conventions, common patterns, natural copywriting and a robust interaction with error resilience.

  4. Copywriting

    How your product talks to your users.

    The text is the soul of the user interface –UIs can work without styling, but won't do without text. As such, it needs to be consistent in tone and mood, except for some special context scenarios.

  5. Prototyping

    From a primitive version of your product to final markup.

    It’s easier –and cheaper– to iterate and fix conceptual issues in the early stages of development instead of after launch.

    I’m comfortable with digital design tools (Sketch, Adobe CC, etc), HTML5, CSS (+ pre processor tools), basic JS (vanilla and jQuery), microformats, accessibility, task runners, site generators, performance best practices, etc.

  6. User testing

    Test early and often.

    Metrics only provide quantitative data at which you can only guess. User testing yields real life insights on what is wrong: inconsistent labelling, strange workflow, undetected bugs, etc.

Career

  1. aurekaCreated with Sketch.

    Period

    /

    Role

    • Designer

    • Frontend developer

    Projects

    1. EducaPoker (including unreleased iterations).

    2. Poker-Red (several iterations).

    3. Drupal Admin Interfaces.

    4. Several other inactive sites.

  2. vetaminicCreated with Sketch.

    Period

    Role

    • Designer

    • Frontend developer

    Projects

    1. Vetaminic, an online management system for veterinarian clinics.

  3. Period

    /

    Role

    • Frontend developer

    Projects

    1. Many different projects with XHTML and CSS2.1, but the Internet updates fast and now all those sites are either updated or down.

  4. nintendoCreated with Sketch.

    Period

    /

    Role

    • Proof reader

    Projects

    1. WarioWare: Smooth Moves (Wii, 2007. Credited)

    2. Mario Party 8 (Wii, 2007. Uncredited)

Thoughts